21 year Anniversary

15 & 16 October 2019

Now in its 21st year, the Geelong Wine Show continues to bring together big and small producers from across the Geelong Wine Region showcasing the quality and diversity of their wines. This years show is to be held at Waurn Ponds Estate, Deakin Geelong, Waurn Ponds.

A key emphasis on the Wine Show is to use the Show as a learning and development opportunity for the region’s winegrowers.  Entrants will be provided with written feedback to exhibitors who were unsuccessful in securing a medal for their wine that could be drawn upon in future wine making decisions.  An opportunity will also be provided through the Associate Judging Program for an aspiring Geelong winemaker to obtain a mentored judging experience both at the Geelong and Victorian Wine Shows in 2019.

It is with thanks to the sponsors, judges and Geelong region producers who make the Geelong Wine Show one of the standout regional wine shows in Australia.




@ Truffleduck, 66 Hyland St, Fyansford

The Geelong Wine Show culminates in an Awards Presentation Dinner to present and showcase our gold, silver and bronze trophy winners of 2019.

Enjoy a delicious 3-course menu featuring premium local ingredients, served alongside our trophy winning wines. This year’s dinner is proudly catered by Truffleduck and is a perfect opportunity to catch up with industry colleagues and friends as well as make new connections within the Geelong wine industry.

Live entertainment throughout the evening by local sensation The Shandeliers Duo.

On the evening we will witness the induction to the Geelong Wine Industry Hall of Fame. This annual dinner is open to both wine industry and public with tickets from 2 September 2019.

Dress code: Formal

Tickets are limited. Don’t miss your chance to attend this prestigious evening and celebrate the award-winning wines of Geelong.

Kate Stevenson


Kate Stevenson co-hosts Melbourne’s top rating food, wine and travel radio program “A Moveable Feast” every Saturday morning with 3AW Breakfast’s Ross Stevenson.


She’s probably one of radio’s busiest ladies, each weekday she executive produces the country’s top rating breakfast program – 3AW Breakfast with Ross Stevenson and John Burns; and when they’re off on holidays, she presents the program, most recently with Ten News’ Stephen Quartermain.  She and Ross also filmed two seasons of A Moveable Feast for Channel Seven, taking their radio program on the road to Melbourne and Victoria’s most exciting and picturesque locations and venues – including an episode exploring the best of Geelong and the Bellarine.

When she’s not working she’s inevitably travelling, including trips in the last year to Egypt, Sri Lanka, Italy, Greece and Denmark.

Tickets $145 per person (+ booking fee)
Don’t miss your chance to attend!



12.30pm – 3.00pm

@ Archive Wine Bar, 140 High St, Belmont

Have your opportunity to taste liquid gold of the Geelong Wine Show this year and stock up for Christmas!

Take a magical journey tasting your way though the Gold and Trophy winning wines of the 2019 Geelong Wine Show. This sort-after public tasting event held at the charming Archive Wine Bar, includes a selection of 15+ Gold & Trophy winning wines, as well as delicious charcuterie and cheese grazing platters to share.

Enjoy an afternoon tasting your way through the region, while soaking up the Parisian atmosphere at Archive Wine Bar. Wine specials available on the day. Tickets are limited to 90 and will sell out fast. (Pre-sale tickets only).

Tickets $50 per person

(Pre-sale tickets only) on sale from 19 August 2019.

Don’t miss your chance to try this years award winning wines!


Aims of the Wine Show

To promote excellence in wine growing in the region.

To provide winegrowers with a benchmarking opportunity for their wines.

To broadly promote the wines of the region to the wine trade and wine drinking public.

To identify the best wines of the region each year.

To foster links between sponsors and the wine industry.

Step 1: Visit Showrunner Website

Please read the conditions of entry and regulations carefully and take care to complete the online Showrunner entry.


Where required please indicate residual sugar, (enabling wines of similar residual sugar content to be grouped together for judging). Entries that are not commercially labelled require a self-adhesive label clearly detailing the following information: winery name, wine name, vintage, variety/varieties, class entered, alcohol content.


Entries close on Friday 27 September 2019

Step 2: Print Packing Label & Deliver Wines

Please ensure you pack wines in cartons with the Geelong Wine Show label completed and securely attached.


Dispatch the wine free of charge using Fastway Couriers in the week of 30 September to 4 October only. If you choose not to use the Fastway service you can drop the wine at the Fastway Depot which is situated at 2/6 Gravel Pits Rd South Geelong, but only in the week of 30 September to 4 October.

Wines must be delivered between 30 September – 4 October 2019

Please note:

2 to 3 dozen (depending on Wine Show Awards Dinner ticket sales) of every Gold Medal winning wine will be collected prior to the Wine Show dinner. Wines which receive a Trophy will be presented at the Wine Show dinner. Wines that do not receive a Trophy will be returned the following week.

The Public Tasting to be held at Archive Wine Bar on Sunday 20 October will only feature the Gold and Trophy winning wines. To this end an additional 2 bottles of the Gold Medal winning wines will be picked up with the Wine Show Awards Dinner cases.

  • Wine Entries open – 2 September 2019
  • Wine Entries close – 27 September 2019
  • Awards Dinner – Bookings close 11 October 2019
  • Delivery of Exhibits – 30 September – 4 October 2018
    4 x 750ml or equivalent bottles required per wine entered
    Deliver: with the attached label – DOWNLOAD LABEL
  • Judging Commences – Tuesday 15 October 2019
  • Exhibitors/Trade/Sponsors Tasting  – Wednesday, 16 October 2019, 2.30 – 4.30pm
  • Awards Dinner – Friday 18 October 2019, 6.30pm – 11pm @ Truffle Duck, Fyansford, Geelong
  • Public Tasting: Sunday 20 October 2019, 12.30 – 3.00pm @ Archive Wine Bar

As well as medals awarded to wines reaching award standard, a number of trophies will be presented at the Awards Presentation Dinner.


  • Trophy for Best Wine in Show – Across all classes
  • The Provincial Media Trophy for the Most Successful Exhibitor – Exhibitor with highest aggregate score from their top 4 wines in at least 2 classes
  • Trophy for Best Oak Matured Chardonnay (sponsor TBA)
  • The Labelhouse Trophy for Best Other Wine – Classes 1,2, 3, 7a to 7f, and 14
  • Trophy for Best Pinot Noir (sponsor TBA)
  • The Barry Plant Trophy for Best Shiraz

Class 1a – White or rose sparkling wine made from Chardonnay, Pinot Noir, or Pinot Meunier or blends thereof.

Class 1b – White, rose or red sparkling wines made from other varieties.

Class 2 – 2018/19 Rose

Class 3 – 2018/19 Pinot Gris/Grigio

Class 4 – 2018 oaked Chardonnay

Class 5 – 2017 oaked Chardonnay

Class 6 – 2016 or older oaked Chardonnay

Class 7a – 2018/19 Riesling

Class 7b – 2018/19 unoaked Sauvignon Blanc

Class 7c – 2018/19 oaked Sauvignon Blanc

Class 7d – 2018/19 other single varietal white

Class 7e – 2018/19 other white blend

Class 7f – 2017 or older other white varietals or blends

Class 8 – 2018 Pinot Noir

Class 9 – 2017 Pinot Noir

Class 10 – 2016 or older Pinot Noir

Class 11 – 2018 Shiraz

Class 12 – 2017 Shiraz

Class 13 – 2016 or older Shiraz

Class 14 – Any vintage other red varietals or blends

Class 15 – Any sweet table wine

Class 16 – Experimental wines. The experimental class is open to wines:
Which are produced using innovative or unconventional (for the variety or wine style) wine making techniques, or,
– are ineligible to enter one of the existing classes, or,
– are eligible but do not conform to accepted judging expectations for the class.

  1. Wines are eligible to be entered if at least 85% of the fruit is from within the “Geelong Region”. The “Geelong Region” is defined for this event as the Geelong GI area plus the following two extensions: A) the area within 20km of the Geelong GI area boundary. B) The area enclosed on the western side by the line of Longitude 143°32’, on the southern side by the coast, on the northern side by the Hamilton Highway east of the line of Longitude 143°20’, and on the eastern side by the line of the 20km buffer that runs parallel to the western side of the Geelong GI boundary.


  1. Entry is restricted to finished bottled wines which may be unlabelled. Wines entered that are not commercially labelled require a self-adhesive label detailing the following information in a clear legible manner. Winery name, Wine name, Vintage, Variety/ies, Class entered, Alcohol content.


  1. Wines entered in varietal classes must be made from 85% or more of the grape variety specified.


  1. Wines entered in classes 1, 2, 7e, 7f, 14 & 15 must nominate varietal makeup and percentage of each part thereof.


  1. Wines entered in classes 6, 7f, 10 & 13 must be commercially available for sale from a licensed outlet but have no minimum stock requirement.


  1. Wines with a residual sugar greater than 7g/L may only enter classes 1,2, 3 7a & 15. Wines entered in these classes must nominate residual sugar in g/L.


  1. The minimum stock holding for each entry except for classes 6, 10 & 13 is 20 dozen 750mL bottles or equivalent volume of finished wine as at Friday 4 October 2019.


  1. Wines eligible for the Trophy must be commercially available.


  1. In all classes the wine in stock as stated on the Certificate of Entry, may be inspected and checked by the Association or its nominees. Inspections will be made. In which case each Exhibitor shall supply the association with a sealed envelope containing sale(s) reducing stock below the stipulated quantities after the entry date.


  1. Entry fees include GST and are $50 per wine for financial members of GWA and $75 per wine for non-financial members and non-members.


  1. All entries must be submitted and paid online via Showrunner.


  1. All exhibits shall become the property of the GWA. Excess wine can be used for promotional, educational and fundraising purposes in order to advance the interests and activities of the Geelong Wine Show.


  1. 4 X 750mL bottles or equivalent volume are required for each entry.


  1. Entry forms accompanied by the appropriate fee must be received by 5 pm on Friday, 27 September 2019.


  1. Wine entries must be delivered between Monday 30 September and Friday 4 October 2019.


  1. Refer to ‘delivery of exhibits’ in the key dates section.


  1. No wine is to be entered more than once in the show.


  1. There must be at least 4 entries for any Class otherwise the committee may transfer those wines to another appropriate class. If this is not possible the wine and relevant entry fees will be returned to the exhibitor.


  1. Fees will not be refunded for withdrawn wines.


  1. Protests must be made within 7 days of the award’s announcement. However the judges’ decision is final and no discussion will be entered in to. Wines may be disqualified if it is shown that:
    a.The entry is not commercially bottled; and/or
    b.The quantity claimed to be produced is found to be false; and
    c. Does not meet all entry standards.
  2. Following the judging wines will be awarded a score using the 100 point system:
  • 95 – 100 points: Gold Medal
  • 90 – 94 points: Silver Medal
  • 85 – 89 points: Bronze Medal

Written feedback to exhibitors will be provided on all entries that do not receive a Gold, Silver or Bronze Medal.

Any exhibitor may be required to provide wines (up to four dozen) for the Awards Presentation Dinner and other promotional activities at $200/case inclusive of WET & GST.

By entering each exhibitor agrees to comply with the ASVO Wine Show Recommendation for the use of wine show medal stickers.

For further clarification see


2019 Judges

Jen Pfeiffer

Jen Pfeiffer


Winemaker – Pfeiffer Wines
(Rutherglen, VIC)

Read about Jen...

Jen Pfeiffer was only 4 years old when her parents bought the historic “Old Distillery” property in Rutherglen in 1984.

Jen thrived in the Pfeiffer winery environment, enjoying the freedom of exploring the vineyard on her bike, and knowing all the best places to hide in the winery during games of hide and seek with her cousins. Growing up in a winemaking family, Jen was exposed to wine culture from a very early age, and thus began the process of absorption – soaking up plenty of knowledge about the Australian and international wine industries, and being exposed to some great wines from all around the world.

Thus, it would seem it was fate that Jen return to the family business, but not before a brief stint at Melbourne University studying Science/Law. In fact, it was in 2000 that Jen decided to come home to “do the vintage and earn a bit of cash, then head off overseas”. Jen was given the responsibility of making the 2000 Pfeiffer Shiraz, and discovered she had an affinity with winemaking, and that she really enjoyed the work. Jen was rewarded with a gold medal for that first wine, and the rest is history, as they say.

Jen was a runner up in the Wine Society Young Winemaker of the Year in 2006 and 2007, so was thrilled to take out the prize in 2009.

This capped off a stellar 2009 for Jen and Pfeiffer Wines. Jen earned her winery a 5 star rating in James Halliday Wine Companion 2010 edition. She also picked up trophies for Best Wine of Show and Best Fortified Wine of Show at the Riverland Wine Show (Pfeiffer Grand Rutherglen Muscat), Best Victorian White Wine at the Ballarat Show (2008 Pfeiffer Chardonnay), Most Successful Exhibitor Ballarat Wine Show and Best Dessert Wine at the Brisbane Fine Wine Show (Pfeiffer Classic Rutherglen Topaque).
Pfeiffer Wines has maintained its 5 star James Halliday rating since then.

John Harris

John Harris


Winemaker – Mitchell Harris
(Ballarat, VIC)

Read about John...

Born and raised in rural Western Victoria.

Studied immunology & microbiology at Monash University in early 90’s before falling in love with wine and enrolling in the Wine Science degree at Charles Sturt University.

I completed a couple of vintages at Brown Brothers, and in the Willamette Valley in Oregon, and had a brief stint managing a fine wine store in Melbourne before taking on a winemaking role at Mount Avoca. After completing my wine science studies I was invited to Domaine Chandon in the Yarra Valley as operations winemaker moving on to still winemaker, including helping to develop the still wine program at Chandon’s Napa Valley winery, and working with production teams from all over the world. I looked after the sparkling wine program from 2003 to late 2007 before leaving to pursue my own winemaking interests.

Moving back home to Ballarat, in 2008, and in partnership with my in-laws, the Mitchells, Mitchell Harris Wines was born, specialising in crafting distinctive sparkling and cool climate table wine styles from Ballarat and the neighbouring vineyards of the Pyrenees, and the Macedon Ranges.

In 2013 Mitchell Harris Wines opened an urban cellar door, and wine bar in a 140 year old electric motor workshop and tent makers in the heart of Ballarat. Supporting the many great wines and producers of Western and Central Victoria and beyond, we also host regular wine education dinners and tasting events through our Curious Winemaker program. Our award winning venue is a beacon for locals and visitors to the region.

I have been an active wine show judge for over ten years, having judged at many regional and capital city wine shows.

In 2015 I was appointed to the Victorian State government’s Wine Ministerial Advisory Committee (WineMAC).

Liam O'Brien

Liam O'Brien


Sommelier – Cutler & Co.
(Melbourne, VIC)

Read about Liam...

Liam has 20 years of experience in a range of hospitality businesses including restaurants, bars, wine retail & cafés. He is currently the sommelier at Cutler & Co. and Marion Wine Bar in Fitzroy. In his spare time he runs a Chardonnay vineyard in the Macedon Ranges and purchases additional fruit to make wine with business partner Matt Brooke, under the name Athletes Of Wine.

He has also been an Associate Judge at Melbourne and National Wine Shows, and judged at Sydney and Gippsland Wine Shows.

Tim Byrnes


Winemaker, Terindah Estate

Charles Roy


Manager, Geelong Cellar Door

The purpose of the Committees criteria for judge selection is to ensure a diverse spread of expert opinion and viewpoint in relation to the wines being judged and so bring a broader relevance to the results and any influence they might have on Geelong winemakers and their wines. The wine show committee selects and invites suitable judges on the following criteria:

  • To achieve national/international standard results and avoid regional bias, highly experienced and nationally recognised judges are recruited from outside the Geelong Region.
  • Where possible the panel of 3 judges will consist of:
    • an experienced Chair of judges able to achieve out of a diverse judging panel the best results possible for the wines enetered
    • at least one female judge
    • one winemaker/technical judge
    • one consumer judge, either a wine buyer or sommellier
    • and one wine writer or media judge
The Geelong Wine Show is run in accordance with the ASVO Wine Show Project recommendations 1, 2, 3, 4 and 5. and all exhibitors shall comply with the Winemakers Federation of Australia (WFA) code of practice for the display of awards. Only Gold Medal wines shall be eligible for trophies.

Wines are assessed by a panel of 3 judges with the results expressed using the 100 point system. Gold, Silver and Bronze medals are awarded to wines on the following basis:

Gold Medal: 95 points and over
Silver Medal: 90 – 94 points
Bronze Medal: 85- 89 points

The Geelong Wine Show showcases wines from wineries that use Geelong grown fruit to produce wine and is organized by Wine Geelong through the Geelong Wine Show Committee. In 2016 over 200 wines were entered from more than 50 wineries. Judging occurs over a 2 day period which this year will be 17 & 18 October.

Wine Geelong and the Geelong Wine Show Committee is committed to support and facilitate wine industry representatives to gain experience that will benefit themselves as well as the Geelong and broader wine industry in wine show judging

The position of Associate Judge will be awarded to an applicant from within the Wine Geelong member community who is a Wine Geelong member or an employee of a Wine Geelong member, whom after due consideration and based on this application is considered by the Geelong Wine Show Committee to be the most suitable person to benefit from such an opportunity.


Past Show Results

2018 Geelong Wine Show

Geelong Wine Association Best Wine of Show – Provenance Wines 2016 Geelong Shiraz

Barry Plant Real Estate Trophy for Best Shiraz  – Provenance Wines 2016 Geelong Shiraz

Seguin Moreau Trophy for Best Chardonnay – Leura Park Estate 2017 Chardonnay

Black Salt Trophy for Best Pinot Noir – Clyde Park Estate 2017 Pinot Noir

Labelhouse Trophy for Best other Wine – Dinny Goonan 2018 Riesling

Provincial Media Trophy for Most Successful Exhibitor – Clyde Park Estate


Hall Of Fame

2018 Hall of Fame Inductee

Maltby’s – Anakie

The 2018 inductees into the Hall of Fame are Tom and Deidre Maltby of Anakie Vineyards who together with their sons Chris and Hamish planted 15ha of vines on the slopes of Mt Anakie in 1967. They released their first wines in 1972, their 1975 semillon made by Deidre and Chris was the first Geelong wine in over 50 years to win a gold medal, while other accolades included the Expovin Worldwide Wine Show in Melbourne 1976 Expovin Award and also gold at 1980 World Wine and Spirit competition – the first local wine to win an international award. They were also early adapters of the stelvin screwcap in the late 1970’s.

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2019 Sponsors




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