22 year Anniversary

6 – 9 October 2021

Now in its 22nd year, the Geelong Wine Show continues to bring together big and small producers from across the Geelong Wine Region showcasing the quality and diversity of their wines. This year’s Show will be held at Provenance Wines, Fyansford, conveniently located 10 minutes from Geelong CBD.

A key emphasis on the Wine Show is to use the Show as a learning and development opportunity for the region’s winegrowers.  Entrants will be provided with written feedback to exhibitors who were unsuccessful in securing a medal for their wine that could be drawn upon in future wine making decisions.  

It is with thanks to the sponsors, judges and Geelong region producers who make the Geelong Wine Show one of the standout regional wine shows in Australia.




@ Provenance Wines
100 Lower Paper Mills Rd, Fyansford

The Geelong Wine Show culminates in an Awards Presentation Dinner to present and showcase our trophy, gold, silver and bronze winners of 2021.

Enjoy a delicious 3-course menu featuring premium local ingredients, served alongside our trophy winning wines. This year’s dinner is proudly catered by Provenance Wines and is a perfect opportunity to catch up with industry colleagues and friends as well as make new connections within the Geelong wine industry.

Live entertainment throughout the evening.

On the evening we will witness the induction to the Geelong Wine Industry Hall of Fame. This annual dinner is open to both wine industry and public with tickets announced soon.

Dress code: Formal

Tickets are limited. Don’t miss your chance to attend this prestigious evening and celebrate the award-winning wines of Geelong.

Amanda LaBonte


Amanda LaBonte has been working as an actor and theatre producer for over twenty years…


As an actor she has worked with numerous Australian theatre companies & television studios, and most recently spent the last two years starring in Harry Potter and the Cursed Child at The Princess Theatre, Melbourne.  The core of Amanda’s producing work has been with the creation, development and management of Essential Theatre.  The company is proud to have survived as a robust and active independent theatre company for nineteen years.

Tickets $145 per person (+ booking fee)
Don’t miss your chance to attend!

*Wine Geelong will be following the direction of the Chief Health Officer of Victoria in relation to the COVID-19 vaccine requirement for all ticket holders.


Aims of the Wine Show

  • To promote excellence in wine growing in the region.
  • To provide winegrowers with a benchmarking opportunity for their wines.
  • To broadly promote the wines of the region to the wine trade and wine drinking public.
  • To identify the best wines of the region each year.
  • To foster links between sponsors and the wine industry.
Step 1: Visit Showrunner Website

Please read the conditions of entry and regulations carefully and take care to complete the online Showrunner entry.

Where required please indicate residual sugar, (enabling wines of similar residual sugar content to be grouped together for judging). Entries that are not commercially labelled require a self-adhesive label clearly detailing the following information: winery name, wine name, vintage, variety/varieties, class entered, alcohol content.


Entries open on Monday 16 August 2021
Entries close on Friday 17 September 2021

Step 2: Print Packing Label & Deliver Wines

Please ensure you pack wines in cartons with the Geelong Wine Show label completed and securely attached.


Dispatch the wine free of charge using Aramex (formally Fastway) in the week of 20 September – 24 September only. If you choose not to use the Aramex service you can drop the wine at the Aramex Depot which is situated at 2/6 Gravel Pits Rd South Geelong, but only during this period.

Wines must be delivered between 20 September – 24 September 2021

Please note:

2 to 3 dozen (depending on Wine Show Awards Dinner ticket sales) of every Gold Medal winning wine will be collected prior to the Wine Show dinner. Wines which receive a Trophy will be presented at the Wine Show dinner. Wines that do not receive a Trophy will be returned the following week.

  • Wine Entries open – 16 August 2021
  • Wine Entries close – 17 September 2021
  • Awards Dinner – Bookings open Monday 9th August 2021 / close Friday 12th November 2021.
    Saturday 20th November 2021 , 6.30pm – 11pm @ Provenance Wines, Fyansford
  • Delivery of Exhibits – 20 September – 24 September 2021
    4 x 750ml or equivalent bottles required per wine entered.
    Please note: All trophy winners will be required to give an additional 5 bottles.
    Deliver: with the attached label – DOWNLOAD LABEL
  • Judging Commences – Tuesday 5th October 2021
  • Exhibitors/Trade/Sponsors Tasting  – TBA
  • Awards Dinner – Saturday 20th November 2021
  • Public Tasting: There will be no Public Tasting event in 2021

As well as medals awarded to wines reaching award standard, a number of trophies will be presented at the Awards Presentation Dinner.


  • Trophy for Best Wine in Show – Across all classes
  • Trophy for the Most Successful Exhibitor – Exhibitor with highest aggregate score from their top 4 wines in at least 2 classes
  • Trophy for Best Oak Matured Chardonnay
  • Trophy for Best Other White Wine
  • Trophy of Best Other Rosé/Red
  • Trophy for Best Pinot Noir
  • Trophy for Best Shiraz
  • Trophy for Best Sparkling

Class 1a – White or rose sparkling wine made from traditional varieties Chardonnay, Pinot Noir, or Pinot Meunier or blends thereof.

Class 1b – White, rose or red sparkling wines made from other varieties.

Class 2 – 2021/20 Rose (all varieties and styles welcome)

Class 3 – 2021/20 Pinot Gris/Grigio

Class 4 – 2021 Chardonnay

Class 5 – 2020 Chardonnay

Class 6 – 2019 or older Chardonnay

Class 7a – Any Vintage Riesling (dry and off-dry styles)

Class 7b – 2021/20 Sauvignon Blanc

Class 7c – Any vintage oaked Sauvignon Blanc

Class 7d – 2021/20 other white varietals or blends (all varieties/blends bot eligible for classes 3-7)

Class 7e – 2019 or older other white varietals or blends (all varieties/blends not eligible for classes 3-7)

Class 8 – 2021 Early bottled Reds any red varietals or blends (fresh bright early drinking styles)

Class 9 – 2020 Pinot Noir

Class 10 – 2019 Pinot Noir

Class 11 – 2018 or older Pinot Noir

Class 12 – 2020 Shiraz (includes Shiraz Viognier)

Class 13 – 2019 Shiraz (includes Shiraz Viognier)

Class 14 – 2018 or older Shiraz (includes Shiraz Viognier)

Class 15a – 2020/19 other red varietals or blends (all varieties/blends not eligible for classes 8-14)

Class 15b – 2018 and older other red varietals or blends (all varieties/blends not eligible for classes 8-14)

Class 16 – Any sweet table wine (all varieties and styles welcome)

Class 17 – Experimental wines. The experimental class is open to wines:
Which are produced using innovative or unconventional (for the variety or wine style) wine making techniques, or,
– are ineligible to enter one of the existing classes, or,
– are eligible but do not conform to accepted judging expectations for the class.

  1. Wines are eligible to be entered if at least 85% of the fruit is from within the “Geelong Region”. The “Geelong Region” is defined for this event as the Geelong GI area plus the following two extensions: A) the area within 20km of the Geelong GI area boundary. B) The area enclosed on the western side by the line of Longitude 143°32’, on the southern side by the coast, on the northern side by the Hamilton Highway east of the line of Longitude 143°20’, and on the eastern side by the line of the 20km buffer that runs parallel to the western side of the Geelong GI boundary.
  2. Entry is restricted to finished bottled wines which may be unlabelled. Wines entered that are not commercially labelled require a self-adhesive label detailing the following information in a clear legible manner. Winery name, Wine name, Vintage, Variety/ies, Class entered, Alcohol content.
  3. Wines entered in varietal classes must be made from 85% or more of the grape variety specified.
  4. Wines entered in classes 1, 2, 7d, 7e, 8, 15a, 15b & 16 must nominate varietal makeup and percentage of each part thereof.
  5. Wines entered in classes 6, 7e, 11, 14 & 15b must be commercially available for sale from a licensed outlet but have no minimum stock requirement.
  6. Wines with a residual sugar greater than 7g/L may only enter classes 1a, 1b,2, 7a, 16 & 17. Wines entered in these classes must nominate residual sugar in g/L.
  7. The minimum stock holding for each entry except for classes 6, 7e, 11, 14 & 15b is 50 dozen 750mL bottles or equivalent volume of finished wine as at Friday 17 September 2021.
  8. Wines eligible for the Trophy must be commercially available for sale from a licensed outlet.
  9. In all classes the wine in stock as stated on the Certificate of Entry, may be inspected and checked by the Association or its nominees. Inspections will be made. In which case each Exhibitor shall supply the association with a sealed envelope containing sale(s) reducing stock below the stipulated quantities after the entry date.
  10. Entry fees include GST and are $55 per wine for financial members of GWA and $80 per wine for non-financial members and non-members.
  11. All entries must be submitted and paid online via Showrunner.
  12. All exhibits shall become the property of the GWA. Excess wine can be used for promotional, educational and fundraising purposes in order to advance the interests and activities of the Geelong Wine Show.
  13. 4 X 750mL bottles or equivalent volume are required for each entry.
  14. Entry forms accompanied by the appropriate fee must be received by 5 pm on Friday, 17 September 2021
  15. Wine entries must be delivered between Monday 20 September and Friday 24 September 2021
  16. Refer to ‘delivery of exhibits’ in the key dates section.
  17. No wine is to be entered more than once in the show.
  18. There must be at least 4 entries for any Class otherwise the committee may transfer those wines to another appropriate class. If this is not possible the wine and relevant entry fees will be returned to the exhibitor.
  19. Fees will not be refunded for withdrawn wines.
  20. Protests must be made within 7 days of the award’s announcement. However the judges’ decision is final and no discussion will be entered in to. Wines may be disqualified if it is shown that:
  21. The entry is not commercially bottled; and/or
  22. The quantity claimed to be produced is found to be false; and
  23. Does not meet all entry standards.
  24. Following the judging wines will be awarded a score using the 100 point system:
  • 95 – 100 points: Gold Medal
  • 90 – 94 points: Silver Medal
  • 85 – 89 points: Bronze Medal

Written feedback to exhibitors will be provided on all entries that do not receive a Gold, Silver or Bronze Medal.

Any exhibitor may be required to provide wines (up to four dozen) for the Awards Presentation Dinner and other promotional activities at $200/case inclusive of WET & GST.

By entering each exhibitor agrees to comply with the ASVO Wine Show Recommendation for the use of wine show medal stickers.

For further clarification see


2021 Judges

Jen Pfeiffer

Jen Pfeiffer


Winemaker – Pfeiffer Wines
(Rutherglen, VIC)

Read about Jen...

Jen Pfeiffer was only 4 years old when her parents bought the historic “Old Distillery” property in Rutherglen in 1984.

Jen thrived in the Pfeiffer winery environment, enjoying the freedom of exploring the vineyard on her bike, and knowing all the best places to hide in the winery during games of hide and seek with her cousins. Growing up in a winemaking family, Jen was exposed to wine culture from a very early age, and thus began the process of absorption – soaking up plenty of knowledge about the Australian and international wine industries, and being exposed to some great wines from all around the world.

Thus, it would seem it was fate that Jen return to the family business, but not before a brief stint at Melbourne University studying Science/Law. In fact, it was in 2000 that Jen decided to come home to “do the vintage and earn a bit of cash, then head off overseas”. Jen was given the responsibility of making the 2000 Pfeiffer Shiraz, and discovered she had an affinity with winemaking, and that she really enjoyed the work. Jen was rewarded with a gold medal for that first wine, and the rest is history, as they say.

Jen was a runner up in the Wine Society Young Winemaker of the Year in 2006 and 2007, so was thrilled to take out the prize in 2009.

This capped off a stellar 2009 for Jen and Pfeiffer Wines. Jen earned her winery a 5 star rating in James Halliday Wine Companion 2010 edition. She also picked up trophies for Best Wine of Show and Best Fortified Wine of Show at the Riverland Wine Show (Pfeiffer Grand Rutherglen Muscat), Best Victorian White Wine at the Ballarat Show (2008 Pfeiffer Chardonnay), Most Successful Exhibitor Ballarat Wine Show and Best Dessert Wine at the Brisbane Fine Wine Show (Pfeiffer Classic Rutherglen Topaque).
Pfeiffer Wines has maintained its 5 star James Halliday rating since then.

John Harris

John Harris


Winemaker – Mitchell Harris
(Ballarat, VIC)

Read about John...

Whilst studying immunology and microbiology at Monash University John fell in love with wine.

15 years later, having completed the Wine Science degree at Charles Sturt University, and working in wine retail as well as boutique and multi-national wine businesses here and abroad, John moved back to his home town of Ballarat in Western Victoria to team up with his wine loving in-laws the Mitchells, to create Mitchell Harris Wines.

Specialising in crafting sparkling and cool climate table wine styles from Ballarat and the neighbouring wine regions, Mitchell Harris Wines opened a unique, urban cellar door, wine bar and event space in 2013, and has quickly become a multi-award winning beacon for wine and food loving locals and visitors to the region.

John has been an active wine show judge for over 15 years, having judged at many regional and capital city wine shows.

Victor Nash

Victor Nash


Winemaking, Winery and Vineyard Consulting Services

Read about Victor...

Victor Nash is a consultant winemaker based in Central Victoria who has specialized in making premium cool climate wines throughout his career. Victor clients include some of the most prestigious and historical producers of cool climate wines in Victoria.

Victor worked as a production winemaker for some 20 years in Central Victoria where he was also providing contract winemaking services to many clients with both boutique and commercial scale vineyards with fruit coming from most regions across the state. Victor’s favorite wines to make are wild fermented Chardonnay, Shiraz, Pinot and Riesling!

Victor has been involved with the wine show system since 2000, as both a judge, committee member, and previous director of the Victorians Wine Show. In his spare time Victor loves cycling and chasing his 4 kids about!

Susannah Lavery


Business Owner, Central Beverage Distribution – CBD

Liam Tromp


Cellar Door/ Restaurant Manager, Provenance Wines
The purpose of the Committees criteria for judge selection is to ensure a diverse spread of expert opinion and viewpoint in relation to the wines being judged and so bring a broader relevance to the results and any influence they might have on Geelong winemakers and their wines. The wine show committee selects and invites suitable judges on the following criteria:

  • To achieve national/international standard results and avoid regional bias, highly experienced and nationally recognised judges are recruited from outside the Geelong Region.
  • Where possible the panel of 3 judges will consist of:
    • an experienced Chair of judges able to achieve out of a diverse judging panel the best results possible for the wines enetered
    • at least one female judge
    • one winemaker/technical judge
    • one consumer judge, either a wine buyer or sommellier
    • and one wine writer or media judge
The Geelong Wine Show is run in accordance with the ASVO Wine Show Project recommendations 1, 2, 3, 4 and 5. and all exhibitors shall comply with the Winemakers Federation of Australia (WFA) code of practice for the display of awards. Only Gold Medal wines shall be eligible for trophies.

Wines are assessed by a panel of 3 judges with the results expressed using the 100 point system. Gold, Silver and Bronze medals are awarded to wines on the following basis:

Gold Medal: 95 points and over
Silver Medal: 90 – 94 points
Bronze Medal: 85- 89 points

The Geelong Wine Show showcases wines from wineries that use Geelong grown fruit to produce wine and is organised by Wine Geelong through the Geelong Wine Show Committee. In 2019 over 200 wines were entered from more than 50 wineries. Judging occurs over a 2 day period which this year will be 5 & 6 October.

Wine Geelong and the Geelong Wine Show Committee is committed to support and facilitate wine industry representatives to gain experience that will benefit themselves as well as the Geelong and broader wine industry in wine show judging

The position of Associate Judge will be awarded to an applicant from within the Wine Geelong member community who is a Wine Geelong member or an employee of a Wine Geelong member, whom after due consideration and based on this application is considered by the Geelong Wine Show Committee to be the most suitable person to benefit from such an opportunity.


Past Show Results

2021 Geelong Wine Show

Wine Geelong Trophy for Best Wine of ShowTBA 20 November 2021 at Awards Dinner

Plumm Trophy for Best Shiraz TBA 20 November 2021 at Awards Dinner

Geelong Cellar Door Trophy for Best Pinot NoirTBA 20 November 2021 at Awards Dinner

Geelong Wine School Trophy for Best other Rosé / RedTBA 20 November 2021 at Awards Dinner

Provenance Wines Trophy for Best other WhiteTBA 20 November 2021 at Awards Dinner

Tonnellerie Marsannay Trophy for Best Chardonnay – TBA 20 November 2021 at Awards Dinner

Provincial Media Trophy for Best Sparkling– TBA 20 November 2021 at Awards Dinner

Labelhouse Trophy for Most Successful ExhibitorTBA 20 November 2021 at Awards Dinner


Hall Of Fame

2019 Hall of Fame Inductee

Jeff and Sue Dans – The Minya

This year’s inductees into the Hall of Fame are one of our earliest revivalists first planting vines in 1974 and being the first to plant Grenache in the region. They were also the first Geelong winery to offer food at the cellar door together with hosting functions, weddings and events along with cabin accommodation and an annual summer concert series at the vineyard.

They were also instrumental in the establishment of a Geelong Wine competition as part of a Geelong Winery Ball, a forerunner to the Geelong Wine Show as we know it today. We recognise this incredible achievement to the Geelong Wine industry and induct Jeff and Sue Dans of The Minya into our Geelong Wine Show Hall of Fame.

View Past Inductees

2018 Maltby’s – Anakie

Proudly partnering with


2021 Sponsors




R Hotel Geelong

Become a partner

Is your target audience 30-65 years old? Become a Geelong Wine Show sponsor, reach your audience and receive perks!

Partnership Enquiry

6 + 1 =

© 2021 Wine Geelong | Brand by Ross Stanton | Web Design by Clever Digital